Year: 2012
Agency: Rabbithole
Client: Airtel
These series of images capture the design of Airtel's Chalet at the Mobile World Congress held in Barcelona in 2012.
The brief was to make the brand, so far known as a serious mobility player into a more youthul and colourful one. The client also wanted some 'wow' factor to greet the viewer as he stepped into this space.
Image 1 of 11
Year: 2012
Agency: Rabbithole
Client: Airtel
The outsides of the chalet were decorated with images of young people from Asia and Africa, which is airtel's core target. These were combined with keywords from the brand identity guidelines, which stood for al the brand does. The colour palette, for the first time, made use of airtel's secondary colours to create something light and vibrant amongst a sea of serious and heavy designs.
Image 2 of 11
Agency: Rabbithole
Client: Airtel
The outsides of the chalet were decorated with images of young people from Asia and Africa, which is airtel's core target. These were combined with keywords from the brand identity guidelines, which stood for al the brand does. The colour palette, for the first time, made use of airtel's secondary colours to create something light and vibrant amongst a sea of serious and heavy designs.
Image 2 of 11
Year: 2012
Agency: Rabbithole
Client: Airtel
The look was carried to all the outside facia.
Image 3 of 11
Agency: Rabbithole
Client: Airtel
The look was carried to all the outside facia.
Image 3 of 11
Year: 2012
Agency: Rabbithole
Client: Airtel
As soon as a visitor stepped into the chalet, he was greeted by the sight of these colourful keywords splashed across the height. A Reception desk to the left and a waiting lounge to the right, complete with a corporate AV greeted him.
Image 4 of 11
Agency: Rabbithole
Client: Airtel
As soon as a visitor stepped into the chalet, he was greeted by the sight of these colourful keywords splashed across the height. A Reception desk to the left and a waiting lounge to the right, complete with a corporate AV greeted him.
Image 4 of 11
Year: 2012
Agency: Rabbithole
Client: Airtel
This large design was actually an anamorphic one: the words were splashed across many facets, not just one. As the visitor walked through the space, he saw the words breaking up and forming interesting continuous patterns, which formed an interesting graphic look in keeping with the youthful energy of the place. The decor was kept at a minimal red and white to make sure the graphics grabbed maximum attention.
Image 5 of 11
Agency: Rabbithole
Client: Airtel
This large design was actually an anamorphic one: the words were splashed across many facets, not just one. As the visitor walked through the space, he saw the words breaking up and forming interesting continuous patterns, which formed an interesting graphic look in keeping with the youthful energy of the place. The decor was kept at a minimal red and white to make sure the graphics grabbed maximum attention.
Image 5 of 11
Year: 2012
Agency: Rabbithole
Client: Airtel
Agency: Rabbithole
Client: Airtel
View from another angle.
Image 6 of 11
Year: 2012
Agency: Rabbithole
Client: Airtel
Agency: Rabbithole
Client: Airtel
View from another angle.
Image 7 of 11
Year: 2012
Agency: Rabbithole
Client: Airtel
The walls bore graphics which captured airtel's areas of operation across the world, not just as a mobility giant, but also as an enabler.
Image 8 of 11
Agency: Rabbithole
Client: Airtel
The walls bore graphics which captured airtel's areas of operation across the world, not just as a mobility giant, but also as an enabler.
Image 8 of 11
Year: 2012
Agency: Rabbithole
Client: Airtel
This wall captured what airtel means to a youth of today: how his entire life revolves around his phone, and how we are the centre of it all.
Image 9 of 11
Agency: Rabbithole
Client: Airtel
This wall captured what airtel means to a youth of today: how his entire life revolves around his phone, and how we are the centre of it all.
Image 9 of 11
Year: 2012
Agency: Rabbithole
Client: Airtel
Each of the keywords were illustrated on the walls inside the meeting rooms at the chalet. Here the colour scheme was primarily red, to offset the sparseness of the outside.
Image 10 of 11
Agency: Rabbithole
Client: Airtel
Each of the keywords were illustrated on the walls inside the meeting rooms at the chalet. Here the colour scheme was primarily red, to offset the sparseness of the outside.
Image 10 of 11
Year: 2012
Agency: Rabbithole
Client: Airtel
A large interactive screen was set up along one of the main walls inside the chalet. This worked as a quick guide to all of airtel's operations for visitors. The UI design took forward the look from the physical space onto the virtual one.
Image 11 of 11
Agency: Rabbithole
Client: Airtel
A large interactive screen was set up along one of the main walls inside the chalet. This worked as a quick guide to all of airtel's operations for visitors. The UI design took forward the look from the physical space onto the virtual one.
Image 11 of 11
Year: 2013
Agency: Rabbithole
Client: Airtel
The following year, airtel's stall was inside a large hall. Produced by Mayridge, the stall design itself took inspiration from the logo.
Image 1 of 6
Agency: Rabbithole
Client: Airtel
The following year, airtel's stall was inside a large hall. Produced by Mayridge, the stall design itself took inspiration from the logo.
Image 1 of 6
Year: 2013
Agency: Rabbithole
Client: Airtel
The brief for the interiors was to carry forward the 'pixelated' look from the 4G launch, which was the biggest news that year. On the ground floor of the stall, the look was directly carried over.
Image 2 of 6
Agency: Rabbithole
Client: Airtel
The brief for the interiors was to carry forward the 'pixelated' look from the 4G launch, which was the biggest news that year. On the ground floor of the stall, the look was directly carried over.
Image 2 of 6
Year: 2013
Agency: Rabbithole
Client: Airtel
On the first floor, the look was extended through a grid of rounded squares which bore stories over different wall panels.
Image 3 of 6
Agency: Rabbithole
Client: Airtel
On the first floor, the look was extended through a grid of rounded squares which bore stories over different wall panels.
Image 3 of 6
Year: 2013
Agency: Rabbithole
Client: Airtel
This panel, for example, illsutrated airtel's association with ManU, and how airtel is more than just a service provider, it is an enricher, and enabler.
Image 4 of 6
Agency: Rabbithole
Client: Airtel
This panel, for example, illsutrated airtel's association with ManU, and how airtel is more than just a service provider, it is an enricher, and enabler.
Image 4 of 6
Year: 2013
Agency: Rabbithole
Client: Airtel
Agency: Rabbithole
Client: Airtel
Image 5 of 6
Year: 2013
Agency: Rabbithole
Client: Airtel
The design extended even to the furniture at the stall. This table, for example, had a large backlit airtel logo on the underside of the table, which added an interesting layer to the ambience at the stall.
Image 6 of 6
Agency: Rabbithole
Client: Airtel
The design extended even to the furniture at the stall. This table, for example, had a large backlit airtel logo on the underside of the table, which added an interesting layer to the ambience at the stall.
Image 6 of 6
Ashabhi Design, 2015: Interior Graphics designed for Tea Trails Cafe chain.
The graphics not only covered a range of emotions conveyed by tea, but also included an inforgaphic informing visitiors of the spread, varieties, and popularity of tea. Some outlets also featured a photogrid wall which featured tea drinking images from all over the world.
Ashabhi Design, 2016: Interior Graphics for Bharti Infratel Ltd. offices.
Infratel, a B2B service provider, does not have too many media to internally create a strong brand belief or campaign, They approached us to create an internal graphic system which could capture their brand value system, energise internal employees and educate and positively impact visitors. The result is this series of wall and pillar graphics rendered in a simple style of busy little men working together to create a solution for innovation/ finance management/ solutions/ services etc. Designed to be modular, the graphics have been rendered across their offices in India.
